Vice President Growth Marketing
About the Company
Popular subscription-based sports media company
Industry
Sports
Type
Privately Held, VC-backed
Founded
2006
Employees
201-500
Funding
$26-$50 million
Categories
Specialties
About the Role
The Company is seeking a Vice President of Growth Marketing to play a pivotal role in its mission to be the go-to destination for passionate sports fans. The successful candidate will be responsible for crafting and executing a comprehensive growth strategy that spans the entire customer funnel, with a focus on attracting high-quality, targeted audiences and optimizing the customer journey. This includes refining pricing strategies, streamlining offerings, and driving measurable growth in acquisition, retention, and revenue. Key responsibilities for the Vice President of Growth Marketing at the company include owning the health of the existing subscriber base, developing engagement and retention strategies, and overseeing product marketing initiatives. The role demands a leader with a minimum of 15 years' experience in growth, marketing, or related roles, particularly within the sports, entertainment, or streaming industries, and a proven track record of scaling growth initiatives. The ideal candidate will have advanced analytical capabilities, a data-driven approach to decision-making, and extensive knowledge of subscription-based business models. They should be adept at fostering a culture of innovation, staying abreast of industry trends, and ensuring that marketing strategies resonate with sports fans. Collaboration, influence, and a customer-centric approach are essential, as is the ability to work in a dynamic, fast-paced environment and deliver impactful results. A genuine passion for sports and a commitment to diversity and inclusion are also key attributes for this role.
Hiring Manager Title
CMO
Travel Percent
Less than 10%
Functions
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